Somewhere in the middle of a field in Surrey: (Loseley Park, Guildford), to be precise.
That is where I found myself today – along with my other half and the smalls. The reason we were there? To investigate what the ‘Grow Your Own Show’ had to offer us. I was intrigued to check it out, as it targeted the expanding ‘grow your own’ community (which I’m very happy to be part of). It will be interesting to see how this event develops (this is its first year). It may even turn into a kind of ‘Glastonbury’ for the grow your own community!
What did we see? Edible snails, pigs, goats, chickens, hen houses, urban gardening initiatives, dog poo composting (don’t ask), bee keeping, wine tasting, the secret seed society, square metre gardening, mini allotment bed building, vertical gardening, heritage seed companies and pop-up poly tunnels.
I was delighted to meet the Secret Seed Society (www.secretseedsociety.com).
For those of you who haven’t yet heard of them, they’re on a mission to get kids curious about the food they eat. Amy Cooper, the creative director of the company was on her secret seed museum stand, dressed as a carrot and smiling at all the kids, which got my vote of course. This lady is onto something here, she understands enquiring minds and has produced a beautifully illustrated set of secret agent kits. I’m not easily parted with my cash, but was so impressed, that I bought ‘The Mighty Messenger’ a pack containing a story about Mingo Mung, seeds, and props to help propagate). Hooray for ‘Adventures in Vegetables’…
Another favourite company of mine is ‘Seed Pantry,’ (www.seedpantry.co.uk) who specialise in everything for the urban garden (no matter how tiny your outdoor space is).
A big draw for me is their design aesthetic: superb graphics printed on eco friendly packaging. (I am now indoctrinated in all things graphic, type and line – having an art director for a husband). As well as selling their wares, (seeds, compost blocks, veg kits, kids growing kits, windowsill boxes etc) they were also planting seeds in wine tasting glasses. From running my own workshops, I have an affinity with any company supporting kids and gardening, so was interested to see them teaming up with ‘Cono Sur’ (an award winning winery), recycling plastic wine glasses and repotting them with radish and sunflower seeds. It really makes a difference when you engage with your customers and do more than just ‘sell’ a product. This is what good branding is about and why I would recommend Seed Pantry and the Secret Seed Society. They know their market, and are passionate about their products and customer base – it makes such a difference to potential consumers. #justsaying…
Did anyone else go the Grow Your Own Show? What did you see? What caught your eye? Let me know your thoughts!